Creative director/writer
A print campaign letting people know the newest Nikon was better and faster than anything Canon offered. The work was simple, to the point, and effective, and it featured a photo of the camera taken with a different Nikon camera (shhhhh, don't tell anyone).
When Triple Eight Vodka was a mere fledgling brand trying to expand from Cape Cod, this is the print we sold to help make it less fledglinger*.
* "Fledglinger" is not a word.
One of the nice things about working with an Icelandic art director is, he always has some strange festival to do posters for. These were for Thorrablot, where displaced Icelanders meet to "enjoy" traditional Icelandic "foods."
Thorrablot -- Sheep's Head
Thorrablot -- Wrong Week
Thorrablot -- Delicacies
This print campaign for Subaru spoke to the outdoorsy spirit of the people who love the things that make a Subaru, a Subaru.
The Blues was the first B2B spot in Verizon's Maps campaign, with Elton John helping to explaining precisely why AT&T's maps are blue.
Verizon - The Blues
When you don't have Verizon, you have two choices: Hope and Pray. We let people know there were more effective ways to do business.
Verizon - Extra Fingers
The brief from Verizon was pretty much this: show our awesome coverage map. No one's dream assignment, but we had some fun with it.
Verizon - Darts
Unigraphic is a Boston printing company who asked us to let the world know that nothing mattered to them as much as printing. To them, trees were just unborn reams of paper.
HEADLINE: One day it will be a beautiful tree. Providing shade and nourishing the earth. Lovers will carve their initials in its bark. And then we'll print a brochure out of it.
HEADLINE: Our pressmen get a natural high over a job well done. Or maybe it's just the fumes.
HEADLINE: Exceptional printing takes pride. Hard work. Craftsmanship. The balls to sit in a bar with pink fingernails.
When Unilever launched PF Chang's Home Cuisine, our budget was modest. Like modestly zero.
So we had a simple idea to promote it -- take over CNN’s homepage and make the text Chinese. The only English is the banner asking, “Want to learn perfect Chinese?” The site then reverts to English, and the banner reveals that making Chinese food at home is now easier than you think.
Below that is a promo we devised partnering with Netflix. Whenever someone ordered a movie from the Asian genre, they also received a message and discount from PF Chang's.
Page Takeover
Netflix Deal
Humana, one of the nation's largest health insurers, wanted to help fix a broken healthcare system. Here's how we helped them start a conversation, with a simple social experiment that proved that 1 + 1 does not always equal 2.
The Health & Care Project
To show what a nightmare healthcare had become, we interviewed people and asked them to unknowingly prove our point.
Humana Brand HQ
We created an online home for Humana's movement to close the gap between people and care. This site is separate from Humana, updated with campaign content on a regular basis.