To showcase Verizon's technology at Super Bowl LI, we built the first-ever VR football game that let people play head-to-head — offense against defense. You against a friend, standing on the same field.
The game made Verizon's activation one of the biggest hits of the Super Bowl.
Verizon NFL — Virtual Gridiron
SAP helps the best businesses run. And, apparently, skate. Here we take a humorous look at the hard work it takes for players to put up the stats that SAP provides access to, while highlighting the NHL/SAP partnership.
SAP x NHL: Chara
SAP x NHL: Logan Couture
Humana, TV & Digital
No script. Many cameras. And two weeks shooting the true story of how Humana brought healthcare to people who desperately needed it.
SAP is the brains behind NBA stats and analysis, making insights so simple that even a kid can understand. So we enlisted the sons of two NBA superstars to prove it. Chris Paul II and Zion Wade dropped knowledge via social media during the NBA Finals. And the internet noticed:
At the 2017 NBA Draft, more New Yorkers switched to Verizon than in all of 2016. That's because we brought in a leather craftsman to tear open authentic NBA balls, steam them, and handcraft a first-of-its-kind item: limited edition phone cases made out of game balls—for anyone who switched. Having Vince Carter on hand to sign them didn't hurt, either.
Verizon Phone Cases
New York Lottery, TV
Some people would quit their job if they had the money. Others, well, they just make their work environment more fun.
New York Lottery - Spread the Wealth
As a health insurer, Humana was vilified thanks to a broken system. We had a suggestion: acknowledge the problem, fess up to being a part of it, and promise to help make it better.
Here is their first-ever brand TV spot, a social experiment, and the print that were step one in the process.
Humana Case Study
Health + Care Social Experiment
We spoke with real people to prove that sometimes, 1 + 1 doesn't equal 2.
Razor companies just keep adding blades. We thought we’d poke a little fun at the future we saw ahead, on behalf of Philips Coolskin. Because really, eventually those blades are going to be downright dangerous.
Verizon 5G Experience Lab
Verizon Super Bowl LIII
How do you tell people about a world-changing, mind-blowing, breakthrough technology that know one really understands? First, you bring it to life.
So we created a traveling 5G lab that toured the country, ending Atlanta. Where we turned Super Bowl 53 into Super Bowl 5G.
A number of spots from my Verizon Wireless days.
New York Lottery, TV
Millionaires have problems, just like everyone else. Like where to carry all that money.
New York Lottery - Wallet
Rolling Rock, Print/Digital
Rolling Rock wanted to take the piss out of craft brews (yes, I've worked with Brits) while leaning on their history as the no-nonsense beer with the "33" on the label.
We brought them print, out-of-home, and digital experiences to make their case. We also drank a lot of Rolling Rock. And craft beers (because they're infinitely more delicious).
Ads were to run on page 33 of publications, with only Rolling Rock's iconic "33" in the corner.
HEADLINE:What ever happened to beer-flavored beer?
HEADLINE: Why do eggs get their own refrigerator compartment?
Since Rolling Rock is known for the "33" on the label, we thought that March 3 would make a nice holiday. Americans love any excuse for a beer.
Did MP3s ruin music? Or was it Justin Bieber? Whatever the case, we wanted to take people's MP3s and put music back where it belonged: pressed on vinyl.
Remember print? I loved print. Here's a selection of some of my favorite print ads I've created over the years.