Rolling Rock, Print/Digital

Rolling Rock wanted to take the piss out of craft brews (yes, I've worked with Brits) while leaning on their history as the no-nonsense beer with the "33" on the label.

We brought them print, out-of-home, and digital experiences to make their case. We also drank a lot of Rolling Rock. And craft beers (because they're infinitely more delicious).

Page 33

Ads were to run on page 33 of publications, with only Rolling Rock's iconic "33" in the corner.

HEADLINE: What ever happened to beer-flavored beer?

HEADLINE: Why do eggs get their own refrigerator compartment?

33 Day

Since Rolling Rock is known for the "33" on the label, we thought that March 3 would make a nice holiday. Americans love any excuse for a beer.

MP33 Project

Did MP3s ruin music? Or was it Justin Bieber? Whatever the case, we wanted to take people's MP3s and put music back where it belonged: pressed on vinyl.