Creative director/writer
Humana, one of the nation's largest health insurers, wanted to help fix a broken healthcare system. Here's how we helped them start a conversation, with a simple social experiment that proved that 1 + 1 does not always equal 2.
Humana, one of the nation's largest health insurers, wanted to help fix a broken healthcare system. Here's how we helped them start a conversation, with a simple social experiment that proved that 1 + 1 does not always equal 2.
The Health & Care Project
To show what a nightmare healthcare had become, we interviewed people and asked them to unknowingly prove our point.
Humana Brand HQ
We created an online home for Humana's movement to close the gap between people and care. This site is separate from Humana, updated with campaign content on a regular basis.
