There are a lot of treatment options for multiple myeloma, but many require patients to be something many cancer patients are not: healthy. We saw the opportunity to present BLENREP as a step on the journey appropriate for all. For heathier patients, and for frail ones. For young and old. From any walk of life… it doesn’t matter. BLENREP provides efficacy and safety that HCPs and patients alike can get on board with.