BRAND CAMPAIGN

There are a lot of treatment options for multiple myeloma, but many require patients to be something many cancer patients are not: healthy. We saw the opportunity to present BLENREP as a step on the journey appropriate for all. For heathier patients, and for frail ones. For young and old. From any walk of life… it doesn’t matter. BLENREP provides efficacy and safety that HCPs and patients alike can get on board with.

Journal ad

Campaign image: check. Efficacy: check. ISI: on another page.

eDetail

Ah, the good old IVA. I’ve done a lot of them, but none as complicated as this one. After months and months of working around the complexities of two phase 3 pre-launch trials, we got news from the FDA weeks before launch: we could only speak to one trial. It was a huge undertaking to rework, but we got it done.

Feature 3

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