BLENREP LAUNCH CAMPAIGN

There are countless treatment options for multiple myeloma. But many require you to be younger, fitter, and healthier—which rules them out for a large population of patients. BLENREP is different, capable of transforming the MM journey and allowing more people to live well and live longer. The train concept helped illustrate that there was finally a treatment HCPs and patients alike could all be onboard with.

Journal ad

A visually compelling ad that highlights people from all walks of life continuing the next phase of their multiple myeloma journey without sacrificing efficacy or safety.

edetail

A massive IVA that began as two trials—until weeks before launch when the FDA eliminated one and we needed to start almost from scratch. With no time to do it.

WEBSITE

The HCP site was up and running out of the gate, just days after launch.