SUMMARY

Deep experience in high-science healthcare advertising, specializing in oncology launches, complex messaging, and FDA-compliant storytelling. Known for stabilizing high-pressure brands, building client trust, and serving as a central knowledge resource for teams navigating launch-critical work. Brings creative rigor, operational discipline, and calm-under-pressure leadership to every engagement.

PROFESSIONAL EXPERIENCE

VP/ Associate Creative Director | Area 23 | 2020 - Present
◦            Helped deliver the first Lilly brand website live on Day 0 of FDA
approval
◦            Owned brand messaging, scientific accuracy, and FDA compliance across US and global work
◦            Primary translator of high-science oncology data into clear, confident
HCP messaging

◦            Led US work and worked on DTC and global
◦            Served as de facto creative director during gaps, ensuring continuity and launch readiness
◦            Managed and mentored teams of writers; supported onboarding. performance growth, and long-term development
◦            Acted as a knowledge anchor, maintaining institutional memory around brands, claims, references, and regulatory history
◦            Developed internal tools and Al-assisted workflows to streamline repetitive regulatory tasks, improving speed and consistency
◦            Created brand cheat sheets and onboarding guides to accelerate freelancer and new-hire ramp-up

Creative Director | Momentum Worldwide | 2016 - 2019
◦            Led multidisciplinary creative teams of 30+ creatives across live events and sponsorships
◦            Quickly mastered a new discipline while maintaining creative quality and team stability.

Freelance Creative Director | Daggerwing Group | 2015 - 2016
◦            Built early pharmaceutical expertise and high-science fluency; recognized for rapid learning and strong client partnership

Creative Director | RAPP | 2013 - 2015
◦            Assumed temporary CCO responsibilities following leadership departure; oversaw department operations including hiring, performance management, promotions, and compensation while managing the entire agency portfolio of brands

Associate Creative Director | McCann Erickson | 2007 - 2012
◦            Led creative work including TV production, print, web, and digital; mentored teams and strengthened agency-client relationships for brands that included Verizon, Bertolli, NASDAQ, and Nikon

Senior Copywriter | DDB | 2003 - 2007
◦            Developed national TV campaigns and worked on major, multi-million-dollar brands including Subaru, Anheuser-Busch, Diet Pepsi, New York Lottery, ExxonMobil, and Philips

AWARDS
Clio
Clio Sports
One Show
Communication Arts
ADDY
Print
Hollywood A-List
Hatch

CLINICAL FOCUS AREAS

Oncology · Hepatology · Cardiology · Women’s Health